Research Reports
Strategies for Enhancing Functions of the Public Agricultural and Marine Products Wholesale Market in Korea
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AuthorHan, Hoseok
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Publication Date2004.12.01
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Original
The purpose of this study is to suggest strategies for enhancing functions of the public agricultural and marine products wholesale market in Korea under rapidly changing marketing environment.
This study is intended to outlook trends of the public wholesale market and marketing environment on agricultural and marine products wholesale markets, and to propose strategies for enhancing functions of the public agricultural and marine products wholesale market in Korea by analyzing situations and problems of 32 nationwide public wholesale markets.
To enhance functions of the public agricultural and marine products wholesale market, some strategies are suggested as follows. First, the operation efficiency of the firms and merchants at public wholesale markets has to be raised. Second, gathering and dispersion capability of the firms and merchants at public wholesale markets has to be strengthened. Third, transaction system has to be improved . Fourth, the functions of public wholesale has to be reestablished and market facilities have to be improved or reconstructed. Fifth, the efficiency of logistics and marketing information in the market have to be improved. Lastly, institutions in the market system including laws and rules have to be improved.
Project period : 2004. 8 ～ 2004. 12
Researchers : Huh Gill-Haeng, Cho Myung-Ki, Jeon Chang-Gon, Jung Hak-Soo, Byeon Sin-Eui, E-mail: chomk@krei.re.kr
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